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Lifelong wellness starts here™. You define your best self. We help you achieve it. That’s what The Vitamin Shoppe^® is all about.

From experiences that inspire, to state-of-the-art innovations in healthy solutions—since 1977, The Vitamin Shoppe^® has been leading the charge, so you can be better than yesterday. Our knowledgeable Health Enthusiasts^® are here to offer encouragement along with unsurpassed knowledge and expertise to deliver a highly personalized experience that’s tailored to you.

Did you know that with our Healthy Awards^® program, you can earn points towards Cash Back Awards for every dollar you spend? Members get VIP entry to our Rewards Center—the only place to access these awesome benefits, plus get free points for completing fun, easy activities. Log in to visit or become a member here.

Whatever your goals, we’ve got the fuel to reach them. And now, it’s easier than ever to stay on track with Auto Delivery, so you never miss a thing. Plus, you get a 10% discount on every subscription AND free shipping on orders $35+. Check out Auto Delivery here.

We’re here to nurture the hearts, minds, and bodies of anyone on a journey to take control of their wellbeing. But we’re so much more than just vitamins—especially in-store! From shopper favorites, like $1 Drinks Weekends and fitness celebrity meet & greets to free sampling events and 2-Hour Pick Up, we can’t wait to hang with you at our place.

At The Vitamin Shoppe^®, you'll find vitamins and supplements, protein powders, healthy weight management products, skin care supplements, and all the rest of your best-self supplies! But we're still growing. You can count on us to make sure you stay on top of the newest trends and hottest products to help you strive for better.

Because your only competition is who you were yesterday.

We can tell you from experience, nothing feels better than helping people along the path to their best selves. Interested in joining The Vitamin Shoppe^® team? Check out our Careers page to find the right fit for you.

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