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The Vitamin Shoppe® exists to bring your best self to life.

From inspiring experiences to nourishing, innovative solutions—we help you thrive every day. With 700+ locations throughout the United States and hundreds of top national brands, we're the wellness industry leader. Our knowledgeable Health Enthusiasts® are here to help you find the products you need to reach your goals. Since 1977, our family of customers have trusted The Vitamin Shoppe® as their go-to store for vitamins, supplements, protein, and more.

Now, with our Healthy Awards® program, wellness has never been more rewarding. You'll earn points towards Awards every time you pick up your must-haves. Plus, it’s easier than ever to stay on-track to ignite your potential with convenient, easy, and 100% free SPARK AUTO DELIVERY™. You'll even save 10% off every auto-delivered order, with the best price guaranteed.

Some achievements are small, while some are epic, but we celebrate your entire journey by recognizing all the little wins along the way that add up to big gains. Whatever goal you're seeking to acheive, we're here to help you get there. We know what it's like to think you never will, and how good it feels when you do. We know what works, because we've seen the difference our products and programs can make.

The path to victory is different for everyone but chances are when you get to where you want to be, it won't be long before you find somewhere else you want to go. We'll be ready. 

Victory is Yours.

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Holistic chef and The Vitamin Shoppe Wellness Council member @sophia_roe knows that nourishing food can be delicious (and beautiful)! She's making this dragonfruit smoothie bowl—packed with healthy ingredients and products we love from plnt brand and—live on her page at 4pm EST today. Don't miss it! ・・・ #Repost @sophia_roe ・・・ starts & snacks . It’s no mystery that anything you start well, will probably end on a positive note as well. Through asking, and speaking with so many of you (which is literally one of my favorite things to do) It’s come to my attention that most people struggle with breakfast, snacks, and feeling like their food has to be complicated or fussy in order to be filled with nourishment . Well lucky for us all—that is in fact NOT true. Phew! I usually start my day with nothing but water, and mayyyybe a grapefruit. I’m not super hungry in the AM. But if I am, I listen to my body and EAT! Lately I haven’t been able to get enough of the gorgeous dragon fruit! Packed with antioxidants, loads of vitamin C, immunity boosting, and so YUMMY! I make this as a snack, or on days where I wake up hungry . DRAGON FRUIT BOWL 💜 . INGREDIENTS —2 packets frozen dragon fruit-unsweetened-The Pitaya Plus brand is best! —1/2 cup frozen raspberries —1 medium ripe banana-peeled, frozen —3 tbsp plant based protein of your choice(I love Ora Organics & Plnt brand best for texture & flavor) —1/4 - 1/2 cup coconut milk, or other alternative milk —1/3 cup coconut water —1 scoop Probiotic of choice —stevia to taste TOPPINGS: shredded coconut, hemp seeds, chopped dragon fruit, goji berries, sliced kiwi, fresh raspberries, blueberries, sliced banana, peaches . PROCESS Add frozen dragon fruit, frozen raspberries, banana, protein powder, and dairy-free milk (start with less) Blend until creamy. The trick to a thick smoothie bowl is blending slowly, adding only as much liquid as necessary, be sure to scrape down sides. Taste and adjust flavors as needed, adding more fruit for texture, or more stevia for sweetness. Divide into bowl, add toppings, and ENJOY! . Feel free to add spinach, bee pollen, collagen, flavored tea instead of coconut water.

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